Finally! Double Tree on the Jax Riverfront to be renovated.

Exciting news for Jacksonville's Southbank! The DoubleTree by Hilton Hotel Jacksonville Riverfront is undergoing a $14.6 million renovation and will be rebranded as Hotel Bellamy, part of Hilton’s Curio Collection. This long-awaited transformation will bring new life to the property.

For years, this hotel has been known for its outdated look and reputation. I know this hotel well—it was the view from my office, infamous for its shabby state. It was often the last resort during hurricanes, as it shared a power grid with a nearby hospital, ensuring the power stayed on. Our team would take turns staying there for contingency purposes. It was like a haunted house. Visitors rarely stayed more than one night before moving to the Hyatt on the other side of the St. Johns River. 

Ruth's Chris Steak House always seemed too good for that building.

Sotherly Hotels Inc. has secured refinancing with Fifth Third Bank, covering the initial $26.25 million loan and an additional $9.49 million for improvements. This prime riverfront location will be transformed into downtown Jacksonville’s first full-service lifestyle hotel, featuring redesigned guest rooms, public spaces, a new riverfront dining experience, and more. The renovation is expected to be completed by January 2027.

Hotel Bellamy will join Hilton’s Curio Collection, a global portfolio of distinctive hotels that maintain their individuality while benefiting from Hilton's points and reservation system. Each Curio hotel has its own unique story and design, reflecting the local culture and offering curated local experiences.

Examples of Curio Collection properties include:

- The Drayton Hotel in Savannah, Georgia

- The Boulders Resort & Spa in Scottsdale, Arizona

- The Trafalgar St. James in London, UK

Sotherly Hotels continues to enhance its portfolio, focusing on upscale properties in the Southern U.S. Stay tuned for the grand transformation of Hotel Bellamy!